Pick the Publisher’s Brain…Question of the Month
When we think of barcodes, we generally think of the stamp that gets scanned at the grocery store. From chips to toothpaste if it’s a product for sale it has a barcode.
However, when it comes to books, the barcode does more than make your manuscript user-friendly in a retail bookstore. Did you know it serves as the place marker for your book’s ISBN number? (An ISBN (International Standard Book Number) is an identification number used by book publishers. Originally ISBNs were 10 digits in length. Then in 2007 they switched to 13.)
Like any barcodes, book barcodes keep track of inventory flow while allowing your book to be used by a retail POS (Point of Sale) system. They also help set you apart in the indie publishing world.
Why Does Your Book Need a Barcode?
So many times, I’ve seen people spend thousands and thousands of dollars on publishing their book, go through all the steps, and then skip the barcode. (It’s like getting married and skipping the ring part!)
While it’s true you don’t need the barcode to have a book, why would you leave out one of the most important visuals that also allows your book to be sold anywhere?
Your barcode and your ISBN are your primary identifiers in the book world. Just like that wedding ring, they show you are connected to a publishing institution and didn’t just throw this book together at whim. It is a confidence builder for the potential buyer and part of the total picture that helps let them know your work is worth the investment of both time and money.
In my next Pick the Publisher’s Brain session I will explain further the importance of ISBNs. (As well as my theory about why the ISBN digit length was adjusted in 2007!)
If you have any questions or are ready for a complimentary conversation about publishing your book, contact Tracey Kern, Owner & Founder of Conscious Shift Publishing at email@example.com. Welcome down the rabbit hole of publishing possibility.